Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.To capture the female market for sports attire,sporting goods retailers are sprucing up their stores,brightening interiors,and setting up women's sections in the fronts of the stores.What are the retailers trying to change?

Question

Quizplus · Accepted Answer

The retailers are trying to change customers' perceptions of the stores by sprucing up their stores, brightening interiors, and setting up women's sections in the fronts of the stores. They want to create an environment that is more welcoming to women and cater to their needs, rather than assuming that they can use male gear.

Between 1987 and 2000,the Market for Women's Athletic Wear Increased