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Interface,a Manufacturer of Floor-Covering Products,has Recently Entered into an Agreement

Question 135

Multiple Choice

Interface,a manufacturer of floor-covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Co.to develop a carpeting manufactured from corn fibre,rather than the traditional nylon.Interface hopes to develop a biodegradable floor tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said that the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent.
-Refer to Interface.Interface is hoping its sales will be driven by the enduring belief that people should protect our environment for our children.This belief is an example of how which of the following influences consumer buying decisions?


A) individuality
B) culture
C) society
D) family

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