Interface,a manufacturer of floor-covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Co.to develop a carpeting manufactured from corn fibre,rather than the traditional nylon.Interface hopes to develop a biodegradable floor tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said that the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent.
-Refer to Interface.Interface could include a letter in every box of corn-fibre carpet tiles congratulating the buyer on helping to protect the environment.What would this reduce?

Question

Quizplus · Accepted Answer

Including a letter congratulating the buyer on helping to protect the environment would reduce potential cognitive dissonance. Cognitive dissonance occurs when a person experiences conflicting thoughts or beliefs, such as wanting to help the environment but also wanting to buy products that are not environmentally friendly. By highlighting the environmental benefits of the corn-fibre carpet tiles, the letter would help to reduce this potential conflict and increase the buyer's satisfaction with their purchase.

Interface,a Manufacturer of Floor-Covering Products,has Recently Entered into an Agreement