Which of the following is true about a fighting brand?
A)Firms launch fighting brands to protect their market shares.
B)A fighting brand is usually a higher-end brand.
C)Firms fix prices of a fighting brand above the price of their established brands.
D)Firms launch fighting brands during times of economic boom.
E)A fighting brand leads to devaluation of a firm's established brands.

Question

Quizplus · Accepted Answer

Fighting brands are launched by firms to protect their market shares from new entrants or aggressive competitors. They are usually lower-priced and marketed aggressively to appeal to price-sensitive customers.

Which of the Following Is True About a Fighting Brand