Megan Is Writing a Sales Letter to Her Clients

Megan is writing a sales letter to her clients. What should she do in the opening of her sales letter?

A) Offer something valuable, promise a benefit to the reader, or use some other technique to gain the reader's attention
B) Convince the reader of the superiority of the product or service being sold
C) Motivate the reader to take action
D) Promise an incentive for responding by a specific date