Rick has reviewed a prospect's account and credit history,identified product needs,and gathered the appropriate literature.He feels he is ready for the ____ step of the personal selling process.
A) prospecting
B) presentation
C) approach
D) preapproach
E) closing
Correct Answer:
Verified
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Q30: Company sales records, commercial databases, newspaper announcements,
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Q33: Creating a favorable impression and developing rapport
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