A primary goal of routing and scheduling decisions in personal selling is to

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The primary goal of routing and scheduling decisions in personal selling is to minimize nonselling time, which means reducing the amount of time that salespeople spend traveling, waiting for appointments, or engaging in administrative tasks. This allows them to spend more time on actual selling activities, which is critical for achieving sales goals and maximizing revenue. While determining the sequence of customer visits and the duration of sales calls are important considerations in routing and scheduling, they are secondary to the overall aim of minimizing nonselling time. Providing salespeople with the opportunity to plan their own routes and schedules may be helpful, but it is not the main goal of the process. Using existing transportation facilities is also a consideration, but it is not the primary objective of routing and scheduling decisions.

A Primary Goal of Routing and Scheduling Decisions in Personal