A consumer contest is an example of

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A consumer contest is a type of sales promotion, which aims to encourage customers to purchase or engage with a product or service through the potential reward of a prize or incentive. Personal selling involves direct communication between a salesperson and a customer, advertising is paid promotion through various channels, indirect selling involves using intermediaries to sell products, and public relations aims to manage a company's reputation and relationships with stakeholders.

A Consumer Contest Is an Example of