If a pull policy is to be used in promoting a product,the firm

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With a pull policy, the firm promotes directly to consumers in order to create demand and interest in the product. This can be done through advertising, sales promotions, and other marketing activities aimed at the end consumer. The goal is to create a demand for the product that will then pull it through the marketing channel. Therefore, promoting only to the next marketing institution down the channel (B), to retail stores only (C), or to wholesalers only (D) would not be effective strategies for a pull policy. While using a push policy in conjunction with a pull policy might be effective to some extent, it is not necessary for a pull policy to be effective (E).

If a Pull Policy Is to Be Used in Promoting