Channel power is an ability related to influence over valued goals of other channel members.
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Q32: The exposure of the channel in terms
Q181: Both a manufacturers' agent and an industrial
Q184: The success or failure of a competitor's
Q187: Like manufacturers' agents, industrial distributors do not
Q188: Marketers of complex and expensive products such
Q189: Convenience products usually are distributed intensively because
Q190: The cost of a business product may
Q192: Industrial distributors and their agents are typical
Q198: Intensive distribution is appropriate for shopping products.
Q220: Selective distribution is desirable when customer service
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