As Steve is shopping for groceries,he notices a product on the shelf and remembers that he is about to run out of it at home.In terms of the consumer buying decision process,Steve just experienced
A) problem recognition.
B) high involvement.
C) postpurchase evaluation.
D) information search.
E) evaluation of alternatives.

Question

Quizplus · Accepted Answer

Problem recognition is the first step in the consumer buying decision process where a consumer identifies a need or problem. In this scenario, Steve realized that he is about to run out of a product he needs at home, which indicates problem recognition. Therefore, choice A is the best answer.

As Steve Is Shopping for Groceries,he Notices a Product on the Shelf