Although Matt's company engages in environmental scanning and analysis,he feels more comfortable changing his policies and strategies to adapt to environmental forces rather than trying to influence these forces.Matt has a(n)____ approach to marketing environmental forces.
A) inactive
B) reactive
C) proactive
D) negative
E) variable

Question

Quizplus · Accepted Answer

Matt's approach is reactive since he is only changing his policies and strategies in response to environmental forces rather than taking proactive steps to influence these forces.

Although Matt's Company Engages in Environmental Scanning and Analysis,he Feels