______________ are customers that may face needs months or years before the bulk of the marketplace and,as such,are positioned to benefit significantly by obtaining solutions to those needs now.

Question

Quizplus · Accepted Answer

Lead users are those who face emerging needs before the majority of the marketplace and are therefore in a prime position to benefit from solutions to those needs. They can provide valuable feedback to companies, helping them to develop products and services that meet the evolving needs of the market. Innovators, early adopters, beta testers, and pioneers may also provide valuable insights, but lead users are specifically identified as those with early needs that are not yet widespread in the market.

______________ Are Customers That May Face Needs Months or Years