For the principle of scarcity to be an effective persuasive strategy, it must succeed in creating ________________ in the persuadee.

Question

Quizplus · Accepted Answer

The principle of scarcity works by presenting a limited availability of a product or service to create a sense of psychological reactance in the persuadee. This reactance occurs because people feel like they may be missing out on an opportunity they may not have in the future. This fear of missing out can increase the desire to obtain the limited resource and ultimately influence the persuadee's decision-making process.

For the Principle of Scarcity to Be an Effective Persuasive