Biff has just seen an ad in the paper for a new Nissan pickup truck for $15,000. He hurries to his local dealership but is disappointed to learn that the truck is already been sold. "Don't worry," the salesman tells him, "I can make you a terrific deal on a similar truck for only a few dollars more per month." Which of the following tactics is the salesman using?

Question

Quizplus · Accepted Answer

The salesman is using the bait and switch tactic by advertising a low-priced truck to get Biff into the dealership, then redirecting him to a similar but more expensive truck.

Biff Has Just Seen an Ad in the Paper for a New