Abby and Giovanni attended an art show and listened to an artist speak about the lack of funding for the arts. Abby did not find the topic personally relevant. On the contrary, Giovanni was very passionate about the topic. Based on the ELM, how will Abby and Giovanni process the speaker's argument?

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) suggests that individuals process persuasive messages through either a central route or a peripheral route. Giovanni, who is passionate about the topic, is more likely to engage in central processing, focusing on the strength and quality of the arguments. Abby, who does not find the topic personally relevant, is more likely to engage in peripheral processing, focusing on superficial cues such as the quantity of arguments rather than their quality.

Abby and Giovanni Attended an Art Show and Listened to an Artist