Solved

Hearing a Catchy Song Repeatedly, Like "Jerk It Out" by Caesars

Question 439

Multiple Choice

Hearing a catchy song repeatedly, like "Jerk It Out" by Caesars, which was featured in several Apple commercials, makes consumers like the song even more. This is known as


A) placebo effect
B) mnemonic device
C) habituation
D) the mere exposure effect

Correct Answer:

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