According to Gass & Seiter, persuasion is analogous to

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Gass & Seiter explain in their book "Persuasion: Social Influence and Compliance Gaining" that persuasion is analogous to a tool. They compare it to a tool in the sense that just like a tool can be used for both good and bad purposes, persuasion can also be used for positive or negative outcomes. Furthermore, just like a tool, persuasion can be used skillfully or clumsily, and the results depend on the expertise of the user.

According to Gass & Seiter, Persuasion Is Analogous to