According to Gass & Seiter, the moral quality of an influence attempt is derived primarily from

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According to Gass & Seiter, the moral quality of an influence attempt is derived primarily from the motives of the persuader. This means that if the persuader has good intentions and is sincere in their motive to influence someone, the attempt is deemed morally good. Conversely, if the persuader has selfish motives or intends to harm the receiver, the attempt is considered morally wrong.

According to Gass & Seiter, the Moral Quality of an Influence