There are two alternative pathways to persuading others.One leads us to respond to persuasive arguments on the basis of snap judgments.This is known as the

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The peripheral route is the alternative pathway that leads us to respond to persuasive arguments on the basis of snap judgments. The central route, on the other hand, involves careful consideration of the arguments and is generally considered more effective for long-term attitude change. The afferent and efferent routes refer to neural pathways involved in sensory and motor function, respectively, and are not relevant to this question.

There Are Two Alternative Pathways to Persuading Others