According to the elaboration likelihood model, the ______ route recruits active, careful thinking about the true merits of the message arguments, and therefore resembles the ______ route proposed by Chaiken's heuristic-systematic model.
A) Peripheral, systematic
B) Peripheral, heuristic
C) Central, heuristic
D) Central, systematic
Correct Answer:
Verified
Q2: According to the heuristic-systematic model, which of
Q3: The view of an attitude as an
Q4: Which type of involvement implies that a
Q5: A "need for cognition" is best characterized
Q6: Assuming a professor is making strong arguments,
Q7: Which of the following does message repetition
Q8: Which of the following would be most
Q9: Under which of the following conditions is
Q10: Which of the following best describes methodology
Q11: When an individual is not particularly invested
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