Customer profiling can aid in all of the following except ________.
A) increasing direct mailing costs by targeting high-response customers
B) selecting target groups for promotional appeals
C) understanding the important characteristics of heavy product users
D) directing distinctive cross-selling activities to particular customer segments
Correct Answer:
Verified
Q10: RFM analysis scans the database for all
Q11: All of the following are true of
Q12: Which of the following is not a
Q13: Which of the following is not a
Q14: Bar code scanners, credit card terminals, and
Q16: _ can perform all data mining, customer
Q17: Which of the following is not of
Q18: Secondary data _.
A) are generally more costly
Q19: Data mining allows marketers to uncover data
Q20: Primary data _.
A) are gathered for the
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