Managing customers is the process of differentiating transactional and collaborative customers,delivering offerings that fulfill the respective requirements and preferences of a portfolio of customers in a superior way,and getting a fair return in exchange.

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This statement is true. Managing customers involve understanding their different needs, delivering customized offerings, and maintaining a profitable relationship with them. Transactional customers are those who make one-time purchases, while collaborative customers seek long-term partnerships. A successful customer management strategy should cater to the needs of both types of customers.

Managing Customers Is the Process of Differentiating Transactional and Collaborative