Business market managers should limit the evaluation of relationships to quantitative,activity-based costing data and transaction price data especially in partnering when qualitative measures do not contribute good information.

Question

Quizplus · Accepted Answer

Business market managers should not limit the evaluation of relationships to only quantitative measures. Qualitative measures such as trust, communication, and compatibility are important factors that can influence the success of a partnership. Limiting to only quantitative measures may not provide a complete picture of the relationship and may miss important aspects that can affect the long-term viability of the partnership.

Business Market Managers Should Limit the Evaluation of Relationships to Quantitative,activity-Based