_______ is a concept of marketing communications planning that recognizes the added value of a comprehensive plan.It evaluates the strategic role of a variety of communications disciplines and combines these disciplines to provide clarity,consistency,and maximum communications impact through the seamless integration of discrete messages.

Question

Quizplus · Accepted Answer

The description given fits the concept of integrated marketing communications (IMC), which emphasizes the importance of coordinated messaging across different promotional channels to achieve a more effective and cohesive marketing strategy. The other options, response hierarchy models, market database, and prospecting plan, do not relate to this specific concept.

_______ Is a Concept of Marketing Communications Planning That Recognizes