A set of interdependent organizations involved in the process of making a product or service available for use or consumption is _______.
A)marketing channel
B)business channel management
C)fulfillment management
D)value-added management

Question

Quizplus · Accepted Answer

A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for use or consumption. It involves activities such as sourcing raw materials, manufacturing, logistics, distribution, and retailing. The goal of a marketing channel is to create value for customers by making products or services available in the right place, at the right time, and at the right price.

A Set of Interdependent Organizations Involved in the Process of Making