The goal of _______ captures the total expenditures required to deliver the intended total customer experience to targeted segments and customers.Perhaps the principal reason that supplier firms turn to indirect channels is the desire to dramatically reduce distribution costs.
A)market access
B)value-added
C)cost-to-serve
D)total customer experience

Question

Quizplus · Accepted Answer

The phrase "total expenditures required to deliver the intended total customer experience" suggests the concept of cost-to-serve, which involves analyzing all the costs incurred in delivering a product or service to a customer. The other options, market access and value-added, do not directly relate to cost analysis. The last option, total customer experience, is mentioned in the sentence as the outcome that the cost-to-serve is meant to achieve, but it is not itself the concept being described.

The Goal of _______ Captures the Total Expenditures Required to Deliver