_______ are data-driven estimates of what a present or prospective market offering is worth in monetary terms to targeted customers relative to the next-best alternative offering for those customers.
A)customer value models
B)competitive intelligence models
C)market segmentation models
D)best practices models

Question

Quizplus · Accepted Answer

Customer value models are specifically designed to estimate the worth of a market offering to targeted customers concerning the next-best alternative. Such models are based on data that provide insights into customer preferences, behaviors and the value placed on different product features. By capturing customer needs and preferences, businesses can then create an offering that best satisfies these needs, leading to customer satisfaction and loyalty while driving sales and profits. Thus, choice A is the most appropriate option.

_______ Are Data-Driven Estimates of What a Present or Prospective