When comparing one product offering to the next-best-alternative the supplier may invite the customers to participate in the customer value research.The supplier's team members relate the list of value elements and which elements they regard as points of parity and points of difference._______ are value elements about which the customer disagrees with the team's evaluations.
A)points of parity
B)points of difference
C)value word equations
D)points of contentions

Question

Quizplus · Accepted Answer

Points of contentions are value elements that customers disagree with the supplier's team evaluations. These value elements may become a source of disagreement between the supplier and the customer, and it is important for the supplier to identify and address them in order to ensure customer satisfaction.

When Comparing One Product Offering to the Next-Best-Alternative the Supplier