When comparing one product offering to the next-best-alternative,value elements where there are no apparent differences between the two offerings are termed _______.
A)points of parity
B)points of difference
C)value word equations
D)points of contention

Question

Quizplus · Accepted Answer

Points of parity refer to the value elements that are similar between two products, making them comparable to each other. These are important to identify as they help consumers make decisions between different offerings. Points of difference, on the other hand, refer to the unique characteristics of a product that set it apart from its competitors. Value word equations and points of contention are not commonly used terms in marketing.

When Comparing One Product Offering to the Next-Best-Alternative,value Elements Where