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Kaplan and Norton Introduced Four Different Perspectives from Which a Company's

Question 14

Multiple Choice

Kaplan and Norton introduced four different perspectives from which a company's activity can be evaluated. Which of the following is not one of the four perspectives


A) Financial perspective (how do we perceive our shareholders?)
B) Customer perspective (how do we perceive our customers?)
C) Process perspective (in what processes should we excel to succeed?)
D) Manufacturing innovation (how will we sustain our ability to change and improve?)

Correct Answer:

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