In the transmission of organizational culture, material objects that connote meanings that extend beyond their intrinsic content are called:

Question

Quizplus · Accepted Answer

Material objects that connote meanings beyond their intrinsic content are called symbols. They are objects, images or gestures that represent an idea, concept or cultural value. Symbols are important for transmitting organizational culture because they can encapsulate complex meanings into a simple form that is easily recognizable and memorable.

In the Transmission of Organizational Culture, Material Objects That Connote