The increasing rate of change in a company's external environment is one reason for the utilization of organization development.

Question

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Organization development is a planned and systematic approach to improving organizational effectiveness by understanding and changing the organization's behavior through its culture, communication, and employees. With the external environment of a company constantly changing, it becomes necessary for the organization to adapt to the changes to stay competitive. Therefore, the increasing rate of change in a company's external environment is one reason for the utilization of organization development.

The Increasing Rate of Change in a Company's External Environment