______________ are the words and illustrations of an ad message that actually communicate information to the target customer.
A) Copy text
B) Copy thrust
C) Copy edits
D) Copy proof
E) Copy objective
Correct Answer:
Verified
Q260: Which of the following statements is NOT
Q262: Regarding advertising and the AIDA model, which
Q262: Which of the following observations about advertising
Q263: Regarding message planning and the AIDA model:
A)
Q264: Regarding message planning:
A) a specific message usually
Q269: Traditionally, U.S. advertising agencies have been paid
Q270: Advertising agencies
A) usually specialize in one particular
Q271: Which advertising agency "supergroup" had the largest
Q272: "Copy thrust" refers to:
A) competitors who make
Q279: Advertising agencies are:
A) Large organizations employing many
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