Advertising agencies
A) usually specialize in one particular type of work, such as media buying, sales promotion planning, or website design.
B) were traditionally paid based on a percent of the sales they achieved, but now the trend is toward a commission based on 15 percent of media purchases.
C) vary in size, but the largest ones account for most of the billings.
D) All of the above are true.
E) None of the above are true.
Correct Answer:
Verified
Q262: Which of the following observations about advertising
Q263: What does the AIDA concept stand for?
A)
Q265: _ are the words and illustrations of
Q267: Advertising agencies:
A) usually require advertisers to sign
Q268: What is the first job of an
Q269: Traditionally, U.S. advertising agencies have been paid
Q271: A single global advertising message used all
Q272: "Copy thrust" refers to:
A) competitors who make
Q273: Advertising agencies:
A) may do a better job
Q279: Advertising agencies are:
A) Large organizations employing many
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents