Regarding message planning and the AIDA model:

Question

Quizplus · Accepted Answer

Focusing on one unique selling proposition is one way to arouse desire, as it creates a sense of exclusivity and value for the product or service. "Getting action" is not necessarily the easiest step, as it requires convincing the audience to take a specific action. A successful attention-getting device is important for capturing the audience's attention, but does not necessarily assure "holding interest." "Arousing desire" is not the first step in the AIDA model, as attention must be captured first.

Regarding Message Planning and the AIDA Model