Compared with other promotion methods, PERSONAL SELLING:
A) is less expensive when the target customers are numerous and widespread.
B) is less effective in overcoming sales resistance.
C) is less flexible in adapting to customers' needs and attitudes.
D) provides more immediate feedback.
E) All of the above.

Question

Quizplus · Accepted Answer

Personal selling provides more immediate feedback compared to other promotion methods. This is because salespeople can directly interact with customers and receive immediate responses, allowing them to adjust their approach and tailor their message to better suit the customer's needs. Other promotion methods such as advertising or public relations do not offer this same level of immediate feedback.

Compared with Other Promotion Methods, PERSONAL SELLING