"Personal selling:"
A) involves direct spoken communication between sellers and potential customers.
B) costs less than advertising for reaching a large, widespread market.
C) tries to communicate with many customers at the same time.
D) refers to "promoting" at trade shows, demonstrations, and contests.
E) All of the above.
Correct Answer:
Verified
Q125: When a telemarketer calls a college student
Q127: "Advertising":
A) is the only form of mass
Q130: Compared with other promotion methods, PERSONAL SELLING:
A)
Q132: Publicity efforts:
A) Attempt to attract attention to
Q133: "Advertising":
A) is less expensive than personal selling
Q134: To encourage potential buyers to purchase a
Q136: Identify the true statement pertaining to publicity.
A)
Q137: _ is communicating information between the seller
Q139: Regarding promotion methods, which of the following
Q140: "Publicity":
A) is generally less credible than advertising
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