Regarding promotion methods, which of the following statements is TRUE?
A) Personal selling can provide immediate feedback.
B) Publicity is "free," but usually is ineffective for really new products.
C) Advertising is usually more tailored to the individual needs and attitudes of target customers than personal selling.
D) Sales promotion activities produce results very slowly compared to advertising.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Personal selling allows for immediate feedback as it involves direct interaction between the salesperson and the customer. Publicity may not be effective for really new products as they may not have an established reputation or brand awareness. Advertising can be tailored to the individual needs and attitudes of target customers through the use of targeted advertising messages and channels. Sales promotion activities can produce results quickly, unlike advertising which may take longer to generate a response.

Regarding Promotion Methods, Which of the Following Statements Is TRUE