"Sales promotion" can be aimed at:
A) intermediaries.
B) a company's own sales force.
C) final consumers or users.
D) Any or all of the above.

Question

Quizplus · Accepted Answer

Sales promotion can be targeted towards intermediaries (such as wholesalers or retailers) to encourage them to stock and sell a company's products. It can also be directed at a company's own sales force to motivate and incentivize them to increase sales. Finally, sales promotion can be targeted at final consumers or users through various tactics such as discounts, coupons, samples, and contests to encourage them to try or buy a product. Therefore, it can be aimed at any or all of the above.

"Sales Promotion" Can Be Aimed At