Identify the true statement pertaining to publicity.
A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
B) It is the main form of mass selling which includes only the use of traditional media.
C) If a firm has a really new message, publicity may be less credible than advertising.
D) Posting videos on YouTube and writing blogs are both ways a company can use publicity to its advantage.
E) It tries to attract attention to the firm and its offerings by paying substantial media costs.

Question

Quizplus · Accepted Answer

Posting videos on YouTube and writing blogs are both examples of ways that a company can use publicity to its advantage. Option A describes advertising, not publicity. Option B is incorrect because traditional media is not the only means of mass selling, and publicity does not necessarily involve mass selling. Option C is incorrect because in some cases, publicity may be more credible than advertising, particularly if the message is seen as newsworthy or if it is endorsed by a credible source. Option E is also incorrect because publicity is typically unpaid and aims to generate attention through free or earned media coverage, rather than paying for media placements.

Identify the True Statement Pertaining to Publicity