Publicity efforts:
A) Attempt to attract attention to the firm without having to pay media costs.
B) Can be more effective than advertising if a firm has a really new message.
C) Can be more credible and valuable than advertising in helping a customer solve a problem.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Publicity efforts are aimed to attract attention to the firm without having to pay media costs. They can be more effective than advertising if a firm has a really new message. Publicity can be more credible and valuable than advertising in helping a customer solve a problem. Therefore, all of the above options are correct.

Publicity Efforts