The scientific method
A) rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
B) shows that every marketing research project should have five steps.
C) is an orderly and objective approach to judging how good an idea really is.
D) recognizes that statistical analysis provides the only basis for rejecting an hypothesis.
E) None of the above is true.

Question

Quizplus · Accepted Answer

The scientific method is an ordered and objective approach to evaluating the validity of an idea, hypothesis or theory. It involves steps or procedures to gather data, test hypotheses, and draw conclusions. While statistical analysis plays a role in the scientific method, it is not the only basis for rejecting hypotheses. Marketing managers may sometimes rely on educated guesses, but the scientific method provides a more rigorous and systematic approach to evaluating marketing relationships. However, the scientific method does not have a fixed number of steps, and some variations or adaptations may be used in different situations.

The Scientific Method