Which of the following is the correct sequence of steps in the marketing research process?
A) Getting problem-specific data; interpreting data; defining the problem; analyzing the situation; solving the problem.
B) Analyzing the situation; getting problem-specific data; interpreting data; defining the problem; solving the problem.
C) Defining the problem; getting problem-specific data; interpreting data; analyzing the situation; solving the problem.
D) Defining the problem; analyzing the situation; getting problem-specific data; interpreting the data; solving the problem.
E) None of the above.

Question

Quizplus · Accepted Answer

The correct sequence of steps in the marketing research process is defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, and solving the problem. Defining the problem is crucial as it sets the direction for the research, followed by analyzing the situation to understand the context. Getting problem-specific data helps in understanding the problem better, and interpreting the data helps in drawing insights from the data collected. Finally, all the insights drawn from the data are used to solve the problem at hand.

Which of the Following Is the Correct Sequence of Steps