Marketing research:
A) usually requires complex statistical techniques, so marketing managers should leave planning of the research to the research specialists.
B) is likely to be more effective when guided by the strategy planning framework.
C) should gather as much information as possible.
D) begins by analyzing the situation.
E) All of the above are true.

Question

Quizplus · Accepted Answer

The statement "Marketing research is likely to be more effective when guided by the strategy planning framework" is the most accurate. While statistical techniques may be involved, it is not necessary for marketing managers to leave the planning to research specialists. Gathering as much information as possible is also not always the most effective approach, as it can lead to information overload and inefficient decision-making. Beginning by analyzing the situation is a good starting point, but it does not encompass the entire process of marketing research.

Marketing Research