When Hallmark designs its Web site so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?
A) Rate of use
B) Age
C) Family size
D) Income
E) Education

Question

Quizplus · Accepted Answer

The primary segmenting dimension that Hallmark is using in this scenario is age, as they are targeting teenage girls as the sender of the themed card.

When Hallmark Designs Its Web Site So That a Teenage