A firm's product-market screening criteria for evaluating existing plans and possible new opportunities should consider:
A) the objectives of top management.
B) trends in the market environment.
C) the firm's resources.
D) All of the above.
E) Only A and B above.

Question

Quizplus · Accepted Answer

A firm's product-market screening criteria should consider the objectives of top management, trends in the market environment as well as the firm's resources. All three of these factors are important for evaluating existing plans and possible new opportunities, and should be taken into account during the screening process. Therefore, choice D is the best answer as it includes all three of these criteria.

A Firm's Product-Market Screening Criteria for Evaluating Existing Plans and Possible