The total system view of the marketing concept builds on the idea that

Question

Quizplus · Accepted Answer

The total system view of the marketing concept emphasizes that all departments within an organization should be guided by the needs and wants of the customers, not just the marketing department. This means that the organization needs to operate as a unified system, with all departments working together to deliver customer value and satisfaction. This approach recognizes that the entire organization plays a vital role in creating and delivering value to customers and that everyone within the organization should be customer-focused. Option A is incorrect because while sales are important, they are not the only objective of the firm. Option B is incorrect because specialized departments are often necessary to achieve efficiencies and effectiveness in specific areas of the business. Option C is incorrect because while it is true that each department should focus on what it does best, they should also be aligned with the overall goals of the organization, which should be customer-centric. Option E is incorrect because Option B is not correct.

The Total System View of the Marketing Concept Builds on the Idea