Which of the following best explains what the "marketing concept" means?
A) Firms should spend more money on marketing than they have in the past.
B) A firm's main emphasis should be on the efficient utilization of its resources.
C) All of a firm's activities and resources should be organized to satisfy the needs of its customers--at a profit.
D) A company's chief executive should previously have been a marketing manager.
E) A firm should always attempt to give customers what they need regardless of the cost involved.
Correct Answer:
Verified
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