A Public Utility That Has Adopted the Marketing Concept Would

A public utility that has adopted the marketing concept would be most likely to

A) set up a special service to help consumers reduce expensive peak-hours energy consumption.
B) lower prices until almost all consumers felt that prices were fair.
C) advertise its "public service role" to improve its image with the public.
D) use email to send customers a personal apology if a blackout were to occur.
E) None of the above.